De Beers Group introduced that Sally Morrison has joined the Group’s Client and Brands division as Director of PR – Natural Diamonds. In her new position, which will probably be primarily based in New York, Sally will concentrate on media, commerce and designer outreach for natural diamonds, with a selected deal with the US market.
Sally will hand over her duties as Lightbox Jewellery’s Chief Advertising Workplace over the approaching months, however, will begin work instantly in her new place.
Stephen Lussier, Executive Vice President of Consumer and Brands, De Beers Group mentioned: “Sally has an actual ardour for the jewellery business, and notably for the enjoyment that natural diamonds deliver to customers worldwide. With so many individuals being separated from their family members in latest months, diamonds will play an extra vital function than ever in serving to have a good time the connections which can be so vital in our lives. I’m due to this fact delighted that Sally will probably be bringing her huge expertise in PR, marketing and the US diamond business to the staff.”
Sally Morrison mentioned: “I began my jewellery profession with A Diamond is Forever and it is nice to be again. De Beers Group has all the time been the main voice for pure diamonds and their distinctive skill to indicate life’s most vital moments. Whereas the subsequent months will likely be difficult for all of us, I am wanting ahead to discovering new and interesting methods to deliver this most treasured of gems to customers. In the meantime, I’m very pleased with what’s been achieved up to now with Lightbox and sit up for watching the model’s continued success.”