De Beers’ Forevermark launches ‘Forevermark Boutique’ – an Exclusive store in Hyderabad at Forum Sujana Mall in Hyderabad.
The Forevermark Boutique is the first such store in the city that will exclusively offer Forevermark diamonds in a wide variety of elegant jewellery and loose diamonds. The store houses all the exquisite Forevermark collections including the Half Carat Collection, Tribute Collection, Capricci Collection, Zanyah, Circle of Trust, Millemoi Collection, Twogether Collection and Traditional Setting Collection.
Film star Rashi Khanna, who wore beautiful Forevermark jewellery and graced the occasion said: “A diamond is forever is an eternal promise by Forevermark. Knowing that less than 1% of the world’s diamonds are eligible to become Forevermark diamonds makes me feel extra special to wear this beautiful piece of jewellery today.” Commenting on the partnership, Mr Suraj Shantakumar, Director – Business Strategy, Kirtilals said: “It is an honour to be associated with a brand like Forevermark and launch their first boutique store with us here in Hyderabad. With the Forevermark Boutique, we aim to provide a contemporary retail experience to reflect the needs of the modern Indian woman, showcasing some of the best collections the brand has to offer.”
Mr Stephen Lussier, Chairman, Forevermark said, “After two successful boutique stores in India, we are pleased to partner with Kirtilals Jewellers, who are not only the leaders in the South Indian Diamond Jewellery industry but also set the standards for excellence in fine jewellery and craftsmanship. This association is a milestone for Forevermark globally.” Mr Sachin Jain, President, Forevermark also added, “ We only collaborate with retailers who are not only passionate about diamonds, but also meet the brand’s stringent criteria of business, social and environmental integrity. We look forward to a long-standing relationship with Kirtilals.”
Forevermark diamonds are the world’s most carefully selected diamonds, while Kirtilals are the leader in the jewellery industry, known for their intricate perfection through their legacy of trust, quality and integrity. The synergy of these two brands has brought about an ideal collaboration over the past few years to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds.