De Beers Group Industry Services has been shortlisted for a prestigious accolade in the United Kingdom’s most important trade-only awards, the UK Jewellery Awards. Numerous developments over the last 12 months have led to this recognition, including reinvigorated support for retailers, diamond suppliers and industry associations across the United Kingdom, as well as collaborations with leading trade events such as International Jewellery London.
De Beers Group Industry Services has focused on bolstering customer service in the UK market, specifically across aftercare sales, instrumentation troubleshooting and retail education. These services have been taken in-house, allowing De Beers Group Industry Services to stay closely connected to relevant customers, suppliers and retailers.
The introduction of the award-winning SYNTHdetect XL has also positively contributed to De Beers Group Industry Services’ position on the UK Jewellery Awards shortlist. This piece of technology allows retailers and suppliers to screen multiple finished jewellery pieces and larger single jewellery items for synthetic diamonds. As part of its service, De Beers Group Industry Services offers retailer-facing training courses and in-house educational initiatives to strengthen diamond knowledge, sales techniques and increase understanding of laboratory-grown diamonds and diamonds across the trade. In addition, it’s enhanced marketing to B2B press, in addition to consumer-facing events with the likes of Christie’s in London, have served to educate the jewellery buying public, as well as designers, sales associates and retail bosses, on the art of diamond grading.